HELLO! I’m Heidi, the designer and maker behind Aesthetic Laundry. 


I design, stitch and pack every order from my East London studio.) You may recognise my face from TV shows such as ‘Styled To Rock’ or most recently ‘Life Stripped Bare’ on Channel 4.)


My passion is to create high-quality, trend led clothing, which makes you feel comfortable and confident.


Putting my degree in fashion to good use I focus on creating designs, which will last longer than a season. This means you get more value for money and each piece ultimately is loved and treasured.


It is no secret that the more comfortable you are, the more confident you feel. Growing up with body issues from a young age, I always look for a strong element comfort in my clothing.