Every business owner has dreams of their product (whatever it may be) being utilised by a certain person. In our case, this would have to be seeing Nadiya Hussain wearing our Whitney Jumper in Grey has been one of those incredible moments!
Nadiya has been someone who resonated with both Heidi and I (not just as avid Bake Off watchers) but also with her openness when it has come to the stigma surrounding mental health. Heidi is someone who has opened up about her personal battle with mental health and will happily admit that to have someone such as Nadiya discussing mental health in both her documentary and book, has certainly helped breakdown that barrier further and given her confidence to speak about it more freely.
And so as you can imagine, to have Nadiya wear our Whitney Jumper on not one, but two occasions was quite overwhelming (in the most amazing way)!
The first was an appearance on the BBC One Show, discussing her latest book Nadiya Bakes.
This was followed by her wearing it for the promotion of her new range of cooking and baking sets specifically designed for kids. Not only was the jumper worn for the official photographs but can also be seen live in action on the mini YouTube series Nadiya's Bake Me A Story.
It doesn't really get much better than this does it!
See our full Whitney collection here