As seen on....Apple TV's Trying (Season 2)!
We still can't quite believe it! Little Aesthetic Laundry has made it into a TV series..... and not just any old TV series, but Apple TV's season two of Trying.
It was around September 2020 that we were originally approached for samples for the second season of a series and so we were coming to the end of our Spring Summer collection. We sent a few samples across and were delighted when our Colour Pop Cropped Tee in Teal and Colour Pop Shorts in Teal & Pink were kept to be potentially included in filming.
Not only were we blown away to have something kept for consideration but we had already made the decision that the Teal and Pink fabrics would be making a return to our SS21 collection due to being our customers summer favourite.
As with everything in the world of PR, nothing is guaranteed until it is live on the screen / in print / on the red carpet(!) and so receiving an email in the Spring of 2021 saying 'hopefully you can spot the moment of AL in the trailer...!' was beyond exciting.
To see the wonderful Esther Smith in AL in both the trailer and then a segment in the programme itself (it's Season 2, Episode 4 for anyone interested in having a quick look) is just amazing. This is then topped off when you have messages from customers / followers of the brand, who recognised AL in the series. Not only is this a reminder of our 30 seconds of fame, but to know that AL is that recognisable is music to our ears!
To be included in an Apple TV series will definitely be up there in our list of things to be proud of in 2021 at the end of this year!