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Small but Mighty

small-but-mighty

We are a small team of six, designing and making our comfortable garments in-house, in London.

grey-jumper

Although small, we have made it our mission to change the typical way the fashion industry works and produces clothing in an effort to make the industry more environmentally friendly.

We are aware we are a long way from perfect, but below are a few of the steps we have taken to date.

 

Business Model

We run a Made To Order business model, to be inclusive without being wasteful. 

Our operations ninja Liv cuts each order as it comes through and feeds the cut fabric to our three wonderful seamstresses Anna, Ausra and Rosita. 

cutting

sewing

 seamstress

seamstress

Standard practise in the industry is for factories to make large quantities of each garment in various sizes in order for the factory to be as efficient as possible in producing the clothing.

Although Made To Order is less efficient (each time the seamstresses are handed a different colour or style of garment the threads and sewing process has to be changed which of course takes time) we have seen a dramatic decrease in the amount of waste fabric. 

heidi

By producing Made To Order it has also enabled a smoother transition to be more inclusive in sizing, now offering XS - 5XL, without creating excess stock and thus wasting fabric. It has enabled us to purely make what the customer wants, rather than second guess what we think will sell (and trust us, each season we guess what we think the best seller will be and more often than not, we are wrong!). 

fabric

 

In-House Production

We have chosen to produce our clothing in-house in order to control as much of the supply chain as possible. 

Ensuring that our garments are long lasting is incredibly important, with the aim being that our clothes are transitional season upon season, rather than thrown away. With that in mind, we work with our team to ensure each garment is made to the highest quality to ensure longevity. 

fabric

Fabric Sourcing

Although our clothing is made in-house we do have to source our fabric from an external supplier. We source 90% of our fabrics in the UK to keep the ‘journey’ of the fabric as short as possible which in turn helps keep our carbon footprint low.

Prior to 2020 we only sourced fabric outside the UK when it wasn’t available, however the temporary closures of suppliers during the lockdowns of 2020 have meant we are now working with almost solely UK suppliers.

fabric-roll

Packaging and recycling

We try to keep all materials used within our parcels as environmentally friendly as possible. The cards included in each parcel are recyclable whilst we managed to switch to compostable mailing bags in the last eight months. Next on our list are the plastic tags for attaching the swing tags…!

garment

We are constantly working to keep taking steps forward in our effort to be more sustainable and we aim to be much more transparent with this area of the business in 2021.

Thank you for reading and as always any questions please don't hesitate to contact thestudio@aestheticlandry.com

Joss xx