Styled to Rock, Sky Living - 2012
At this point Aesthetic Laundry was still a business idea with occasional designs being made from Heidi's bedroom. Upon entering the reality program hosted by Nicola Roberts and Henry Holland, Heidi wowed the likes of Rihanna, Katy Perry and Cheryl Cole, going on to eventually become runner up.
Being a Norfolk girl, BBC Look East were keen to feature their very own Heidi on their evening news. Body positivity has always been a core value for Aesthetic Laundry so Heidi went on to Stewart White's news segment to discuss this stigma and how it has lead to the building of her brand.
Not made for television, but certainly making the television news, Heidi took part in theREALcatwalk in 2018. In an effort to continue her body positivity campaigning, Heidi participated in theREALcatwalk, where women and men alike strutted their stuff to highlight 'what a real body looks like'.