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All Things Aesthetic Laundry

  • Getting back to normal

    Yayyy we are finally back to a five day turn around on all your orders! Have a read to find out how it was possible to finally get the business back on track and dare I say it...back to normal...
  • Pride 2021 - Learning from our mistakes

    June marks the month of Pride in the UK and last week a couple of people within our team, understandably, asked what we are planning to do to show our support of the LGBTQ community. 
  • Setting targets and goals

    Ever wondered how we make business decisions at Aesthetic Laundry? Because we are small it is easy to have all the ideas and struggle to prioritise what we need to do. Discover how we prioritise and determine our next steps here...
  • Why our new studio means risky business

    We have a new studio, but for us it is definitely risky business. Find out why we have moved at such a strange time...
  • Redefining our sizing

    Have you ever noticed the messages on the size labels of our garments? Find out why and how we are trying to redefine sizing and improve our offering at Aesthetic Laundry.
  • Happy New Year!!

    Yes you read right, Happy New Year! After quite a difficult start to 2021 we have decided to hit reset. Find out why and what New Years Resolutions Heidi and I have set for one another!
  • Spring Summer 2021 - From Design to Launch [Part 3]

    The trials and tribulations of getting from design ideas to launch date during a global pandemic. Part 3 focuses on the final part from February to launch day in April. 
  • Spring Summer 2021 - From Design to Launch [Part 2]

    The trials and tribulations of getting from design ideas to launch date during a global pandemic. Part 2 focuses on December 2020 - January 2021, as we went into another national lockdown. 
  • Spring Summer 2021 - From Design to Launch [Part 1]

    The trials and tribulations of getting from design ideas to launch date during a global pandemic. Part 1 focuses on the beginning of designing for a new collection, focusing on October - November 2020.
  • Good Retail Awards 2021

    We are delighted to announce that we were shortlisted for the Good Retail Awards, Sustainability Initiative Award.

  • Small but Mighty

    We are a small team of six, but we are also mighty! Designing and creating our garments in-house in our studio in London, take a look at how we run our business in the hope to do better.
  • 2020 - Well Where To Begin?

    A blog to finish the year on. Initially it was going to be your typical round up of the year at Aesthetic Laundry. But for some reason it just didn't seem right...