All Things Aesthetic Laundry

As we all try to muddle our way through an increasingly unpredictable time, Heidi wanted to take time to share her personal situation in the current climate. The things which are keeping her going alongside things which are unsettling. Remember we are all in this together, let's keep talking...

 

It has been a whirlwind week at Aesthetic Laundry but we are doing our best to muddle through. Here is a recap of our last seven days and some of the decisions we have made.

It goes without saying there is a lot of uncertainty in the world at the moment. Over the last few days we have been working on a plan of action for Aesthetic Laundry. Find out what we will be doing as a team for the foreseeable future.

Last week Heidi met with the body positive advocate, Phoebe Jameson to discuss their relationships with body issues, mental health and the stigma which needs to end around sizing. A topic which is hugely personal to the both, read what was discussed here and then check out their video.

Not another selling platform I hear you cry! Before you switch off, check out this blog to read 5 things you might not know about why we sell on Depop.

The newest addition to the Aesthetic Laundry family, Heidi's Studio is a passion project for Aesthetic Laundry and our customers alike. Find out exactly what this new area of the business means here.

Have you ever noticed we wrap all our orders with a tassel? Find our here how to turn it into your own tassel keyring.

A daily feature on our social media channels, but what are the 5 Minute Snappy Wrap Up videos and why do we make them!?

Our second Zero Fabric Waste project, Pieces, is here. We have challenged Heidi to make a minimum of 120 one-off pieces, all of which are to be released over the course of January. Find out why....

Aesthetic Laundry's No Waste Fabric Project. We hate to waste, but finally the piles of fabric offcuts became too much and it was time to make a decision on what to do. And what an exciting decision was made...…!

This weekend Aesthetic Laundry will not be a part of Black Friday. Click here to understand the full story.

What does Aesthetic Laundry stand for? It sounds simple, but it has taken some constructive criticism, a lot of meetings and one big focus group for us to get to the bottom of it! The full story and finally our brand message are all in one place. And we will be sticking by them!