All Things Aesthetic Laundry

  • Good Retail Awards 2021

    We are delighted to announce that we were shortlisted for the Good Retail Awards, Sustainability Initiative Award.

  • Small but Mighty

    We are a small team of six, but we are also mighty! Designing and creating our garments in-house in our studio in London, take a look at how we run our business in the hope to do better.
  • 2020 - Well Where To Begin?

    A blog to finish the year on. Initially it was going to be your typical round up of the year at Aesthetic Laundry. But for some reason it just didn't seem right...
  • A few words from Heidi

    As we all try to muddle our way through an increasingly unpredictable time, Heidi wanted to take time to share her personal situation in the current climate. The things which are keeping her going alongside things which are unsettling. Remember we are all in this together, let's keep talking...


  • #16 COVID-19: The last 7 days

    It has been a whirlwind week at Aesthetic Laundry but we are doing our best to muddle through. Here is a recap of our last seven days and some of the decisions we have made.
  • #15 COVID-19: Aesthetic Laundry Update

    It goes without saying there is a lot of uncertainty in the world at the moment. Over the last few days we have been working on a plan of action for Aesthetic Laundry. Find out what we will be doing as a team for the foreseeable future.
  • #14 It's time to end fatphobia

    Last week Heidi met with the body positive advocate, Phoebe Jameson to discuss their relationships with body issues, mental health and the stigma which needs to end around sizing. A topic which is hugely personal to the both, read what was discussed here and then check out their video.
  • #13 Depop....just another selling platform?

    Not another selling platform I hear you cry! Before you switch off, check out this blog to read 5 things you might not know about why we sell on Depop.

  • Make your own tassel keyring

    Have you ever noticed we wrap all our orders with a tassel? Find our here how to turn it into your own tassel keyring.
  • #9 Pieces: Our second Zero Waste Fabric Project

    Our second Zero Fabric Waste project, Pieces, is here. We have challenged Heidi to make a minimum of 120 one-off pieces, all of which are to be released over the course of January. Find out why....
  • #8 Aesthetic Laundry's Zero Waste Fabric Project

    Aesthetic Laundry's No Waste Fabric Project. We hate to waste, but finally the piles of fabric offcuts became too much and it was time to make a decision on what to do. And what an exciting decision was made...…!
  • #7 Black Friday, it's a no from us

    This weekend Aesthetic Laundry will not be a part of Black Friday. Click here to understand the full story.